A brand's identity involves how the brand expresses itself and how it wants potential consumers to recognize it. I think of it as the "vibe" given off by the company. One brand I am typically a consumer of is American Eagle. American Eagle appeals to consumers that are in their teens and twenties. I believe this to be true because these are the people shown in their ads, and their products aren't too ridiculous when it comes to pricing, assuming people in their teens and twenties don't have very much disposable income to blow on higher end clothes like Gucci or Louis. American Eagle has high quality clothing for everyday life, whether you want to look a little nicer, look casual, or if you're going to workout, they will have a little something for all of those.
One brand I would not consider myself a common consumer of is the company Express. Express sells somewhat pricey clothing for business casual, professional, and formal events. I believe they appeal mostly to upper twenties and older, since these people are going to a lot more professional events and have more sophisticated jobs than younger people. Not very many people around my age have a lot of opportunities that require dressing up professionally all the time, therefore I do not have much reason to shop there at this point in time.
One brand I would not consider myself a common consumer of is the company Express. Express sells somewhat pricey clothing for business casual, professional, and formal events. I believe they appeal mostly to upper twenties and older, since these people are going to a lot more professional events and have more sophisticated jobs than younger people. Not very many people around my age have a lot of opportunities that require dressing up professionally all the time, therefore I do not have much reason to shop there at this point in time.
I shop for clothes at American Eagle quite a bit as well. I agree and think they do have a wide variety of clothes for day to day life. I think their brand identity is a good one that brings in a lot of customers. It has a youthful fun feel to it. Their are always young and attractive people in their ads and in the pictures in the store. It also has sort of a rustic feel, like its not too tidy and clean but an at home feel.
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